Summed up Definition:
Search Engine Optimization (SEO) is the process of which websites go through to rank themselves with their content, products and services higher on a search engine like Google or Bing.
Every time you type anything to search on any search engine, you are actively seeing SEO in action. Let’s take a random search like… “Lamborghini rentals near me.” What you would see, is just bunch of websites. Here’s the thing, if you are looking for a rental place would you go to the 5th option? Or would you go for the 1st option? Most people would pick the first option.
That’s why SEO is very important for online business and blogs. The higher up you are, the more traffic you get, the more likely you get bookings and orders and then the more money you will eventually make.
Why Do Certain Sites Come Up First?
You may be wondering, how do website rank up to be the top 4 spots for a search?
There are many ways on which a website can outrank other websites for certain searches so I’m going to give you The Top 4 ways you can use to outrank other websites.
1. High quality Content/ Keyword Rich Content
Write valuable content that directly answers what your ideal customer is searching for. This way your content is tailored to their search and a search engine like Google can look at the search and then your website and go ” Oh, this is what they are probably looking for” and then see that your websites will be on top of the page.
This method also goes with two parts. The other part is to use rich keywords and work it into your content. Keywords are words or phares that people search for when looking up something. For an example, if someone wants to find a Lamborghini in Miami, they might search for “Lamborghini rental Miami” that phrase is a keyword. So if you incorporate these things into your content naturally, you can see your website be ranked higher.
2. Page Speed / Mobile Experience
Mobile Experience Matters The Most!
Most people are on their phones. Every time they search for something, whether it’s “Ferrari rental near me” or directions to dinner. It’s on a mobile device!
So, here’s another question I may ask you. What do most mobile user expect from you website? Speed. Simplicity. No waiting.
Imagine This:
Someone’s in a rush, maybe at the airport or getting ready for an event. They want to look good and get there in style so they do a quick google search “Ferrari rental near me” and they see your site ranked in the top 4. Great you’ve made a strong impression.
But then… BOOM! Your site takes forever to load. WHY?
- Your Hosting is slow
- You didn’t compress your videos and images on your site
- They’re are too many pop ups and heavy scrips.
These are things to avoid. Just like that they hit the button back to see another business website and it’s most likely you competitors.
You lost a lead, not because your service wasn’t good but, because your website didn’t show up fast enough.
3. Google Maps (Google Business Profile Optimization)
Rank higher, Get more calls, Dominate your city!
Why does this matter? If you are looking for something near you such as a “Lamborghini rental near me” the first thing they are seeing is the Google Maps listings. The first thing above ads and any websites.
This section, called the local 3 pack is what gets the most clicks. It is very important to be part of the local 3 because if your not then people are not clicking on your page they are clicking on your competitor’s!
Okay? So what is it?
Let me clarify and hopefully make it make more sense to you. I sometimes get into stuff without explaining things. So, Google Maps SEO is the the process of optimizing you Google Business Profile (GBP) to make your rank higher. In this its not for normal SEO but for Google Maps.